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  "docSlug": "5fc8a35c21e4",
  "documentTitle": "The Bank of New York Mellon (BK)",
  "authorId": "07_Marcato",
  "authorName": "Marcato Capital Management",
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2015-03-01 00:00:00",
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  "notes": "Uses a before-after transition visual to show the shift in marketing channels.",
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      "kind": "callout",
      "text": "In coordination with a mass effort, we will tailor digital and mobile media and services directly to our most desirable target market, connecting with them when they are most receptive to our message.",
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      "text": "HIGH NET WORTH INVESTORS, ADVISORS, AND TALENT IN THIS SEGMENT ARE AHEAD OF THE POPULATION IN DIGITAL, AND WE MUST MEET THEIR ON-DEMAND NEEDS THROUGH.",
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