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  "documentTitle": "The Bank of New York Mellon (BK)",
  "authorId": "07_Marcato",
  "authorName": "Marcato Capital Management",
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  "presentationDate": "2015-03-01 00:00:00",
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      "text": "GOING FORWARD, BNY MUST DEVELOP AN INTEGRATED MARKETING PLAN BASED ON THREE OBJECTIVES:",
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      "text": "01: BUILD A SINGLE BRAND (MERGE ALL ENTITIES UNDER ONE NAME) AND RAISE ITS PUBLIC IMAGE. 02: CONNECT WITH PRIORITY TARGETS THROUGH DIGITAL AND MOBILE. 03: COMBAT CURRENT PRECONCEPTIONS OF THE BRAND THROUGH BRAND ACTIONS.",
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      "text": "BNY has remained traditional as other banks embraced calculated risks to move forward.",
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      "text": "OUR SOLUTION:",
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