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  "documentTitle": "The Bank of New York Mellon (BK)",
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  "authorName": "Marcato Capital Management",
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  "presentationDate": "2015-03-01 00:00:00",
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  "notes": "Uses a process-like flow to connect the problem to the proposed solution.",
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      "text": "In order to succeed, BNY must immediately reconsider its marketing and services offering in order to build a brand for the future.",
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      "text": "The public brand of BNY has not taken root with the press, investors, advisors, high net worth individuals nor potential employees.",
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      "text": "Instead, the BNY brand is splintered across a multitude of names, entities and preconceptions, without a motivating image the public can connect with.",
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      "text": "ALL OF THIS DATA LEADS US TO A SINGLE CONCLUSION:",
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