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  "documentTitle": "The Bank of New York Mellon (BK)",
  "authorId": "07_Marcato",
  "authorName": "Marcato Capital Management",
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  "presentationDate": "2015-03-01 00:00:00",
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  "notes": "The slide uses a donut chart to visualize total share volume for three financial institutions.",
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      "text": "BNY organic social media conversation is minimal in comparison to the competition, especially where it matters most - career interest.",
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      "text": "JP Morgan Chase social share breakdown",
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      "text": "total social media shares: 1,462",
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      "text": "And that lackluster opinion and lack of interest in the BNY brand may be influencing more than just investors and peers - it may have a significant influence on the new talent vying to work at the company.",
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      "text": "Source: quicksprout.com analysis of social media engagement in the past 60 days",
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