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  "documentTitle": "The Bank of New York Mellon (BK)",
  "authorId": "07_Marcato",
  "authorName": "Marcato Capital Management",
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  "presentationDate": "2015-03-01 00:00:00",
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      "kind": "callout",
      "text": "We conducted an anonymous, informal survey with senior stakeholders in the finance sector in New York, and discovered that their opinions of BNY have not shifted.",
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      "kind": "chart",
      "text": "custodian, big, traditional, rational, old, confused, venerable, stale, boring, unchanging, Hamilton",
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      "kind": "paragraph",
      "text": "What’s more, it did not seem to jar the opinions of individuals within the category. We conducted an anonymous, informal survey with senior stakeholders in the finance sector in New York, and discovered that their opinions of BNY have not shifted.",
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      "text": "Source: Most common words used by our sample to describe BNY Mellon today. Bigger words were mentioned more frequently.",
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