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  "documentTitle": "The Bank of New York Mellon (BK)",
  "authorId": "07_Marcato",
  "authorName": "Marcato Capital Management",
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  "presentationDate": "2015-03-01 00:00:00",
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  "notes": "The slide uses a pie chart for revenue mix and a stacked bar chart to show growth in specific fee segments during a market downturn.",
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      "text": "Counter-cyclical elements in fee revenue mitigate the impact of severe market downturns and provide earnings stability",
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      "kind": "chart",
      "text": "Total Fee Revenue (2008 Financial Crisis)",
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      "text": "Revenue Mix",
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      "text": "BK primarily generates revenue from fees rather than net interest margin\nCounter-cyclical elements in fee revenue mitigate the impact of severe market downturns and provide earnings stability",
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      "text": "Fee Revenue: $12,342",
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      "kind": "source-note",
      "text": "Source: Company filings; As of FY 14\nNote: 2007 adjusted for 6 mos. of Mellon Financial\n(1) Adjusted for gains on sale of Wing Hang and One Wall Street building",
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      "kind": "title",
      "text": "Attractive Fee-Based Business Model",
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