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  "documentTitle": "PPG Industries, Inc. (PPG)",
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  "notes": "The chart shows a long-term shift in paint volume share from DIY/Remodeler to Paint Contractor from 1980 to 2017.",
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      "text": "For decades, demand in the construction industry has shifted from “Do It Yourself” projects to “Do It For Me” (or “pro”) as the population has been aging, younger generations are less inclined to work on home projects and income levels / two-income households have increased. PPG has a stable of high quality brands that are relevant for both pros and DIY customers and are available where both consumer sets prefer to shop. Paint contractors prefer to buy through specialized paint shops for various reasons including relationships, pricing & credit services, tinting and truck loading on-site, sales rep expertise, quality and assortment, delivery and socializing with other painters.",
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      "text": "Source: Sherwin-Williams investor presentations.",
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