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  "documentTitle": "The Procter & Gamble Company (PG)",
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      "text": "A Harvard Business School Case Study: \"How Snapple Got Its Juice Back\"",
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      "text": "Snapple shared many characteristics with \"small\" P&G competitors who are taking market share today!",
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      "text": "Prior to forming Trian, Nelson led the parent company that acquired Snapple from Quaker Oats for $300mm in 1997. Rebuilt relationships with distributors and key marketing partners, rebuilt core Snapple innovation pipeline, developed numerous successful line extensions.",
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