{ "docId": "019dd923-622b-71dc-a6db-5b8745c248b4", "docSlug": "61f9ed76fe8f", "documentTitle": "The Procter & Gamble Company (PG)", "authorId": "06_Trian_Partners", "authorName": "Nelson Peltz", "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2017-09-06 00:00:00", "orientation": "landscape", "aspectRatio": 1.3333334, "pageNumber": 70, "pageCount": 94, "prevPage": 69, "nextPage": 71, "slideType": "expose_contradiction", "function": "expose_contradiction", "density": "overcrowded", "nDataPoints": 1, "notes": "Uses a quote from a 2016 earnings call to frame management as out of touch with the competitive reality.", "elementsJson": [ "headline_text", "bullet_list", "quote_block", "photo", "paragraph" ], "metadataConfidence": 0.95, "imagePath": null, "slideHref": "/slides/019dd923-622b-71dc-a6db-5b8745c248b4/70", "deckHref": "/decks/019dd923-622b-71dc-a6db-5b8745c248b4", "deckJsonHref": "/decks/019dd923-622b-71dc-a6db-5b8745c248b4.json", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6db-5b8745c248b4#slide-70", "components": [ { "bbox": null, "kind": "callout", "text": "While management has been dismissive of this threat, we believe P&G must go on the offensive with digital capabilities to stay ahead of these small but growing brands – especially in categories at higher risk", "attrs": null, "subkind": null, "toolName": "Visual emphasis", "toolSlug": "visual-emphasis", "confidence": null, "componentId": "019dd953-0934-771a-b7a0-104dce01c82b", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.3, "w": 0.3, "x": 0.55, "y": 0.55 }, "kind": "image", "text": "Honest Company in-store display", "attrs": null, "subkind": "photo", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "2157b0cc-aac5-4ead-af70-84a3dc8055b3", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.3, "w": 0.3, "x": 0.15, "y": 0.55 }, "kind": "image", "text": "Harry's Razors in-store display", "attrs": null, "subkind": "photo", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "bc07eaf2-104c-4b83-94c8-4846761ebf8d", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.9, "x": 0.05, "y": 0.15 }, "kind": "list", "text": "As small and mid-size brands develop enough brand awareness through social media, digital marketing and online / “as a service” channels, they are making a push to enter P&G’s traditional retail channels", "attrs": null, "subkind": "bullet", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "772d8773-4273-461b-813e-fa04caac581e", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.9, "x": 0.05, "y": 0.24 }, "kind": "list", "text": "While management has been dismissive of this threat, we believe P&G must go on the offensive with digital capabilities to stay ahead of these small but growing brands – especially in categories at higher risk", "attrs": null, "subkind": "bullet", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "c4c1a277-81ce-4703-a191-3a9c8ddc938f", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.1, "w": 0.9, "x": 0.05, "y": 0.88 }, "kind": "paragraph", "text": "While some of P&G’s categories have been threatened by subscription models and digital marketing, there is no standard “global” approach for P&G to compete online. We believe the Company must go category-by-category to develop industry leading e-commerce / digital strategies. We further believe this process can be facilitated by our proposed structure with more autonomous GBUs", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "e892a1eb-5d9f-4b8c-aa89-99d5fc568815", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.12, "w": 0.9, "x": 0.05, "y": 0.35 }, "kind": "quote", "text": "First of all, direct to consumer sales in our product category globally currently represents 0.3% of sales. I'm not saying that to indicate that it's not a potentially important tool for us. I believe it is...I do not want this to be taken wrong way but I don't see a mass move", "attrs": null, "subkind": "pull-quote", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "44ec160e-ad89-44b7-9bcc-67bb00963389", "frameworkName": null, "frameworkSlug": null }, { "bbox": null, "kind": "quote", "text": "“First of all, direct to consumer sales in our product category globally currently represents 0.3% of sales. I'm not saying that to indicate that it's not a potentially important tool for us. I believe it is...I do not want this to be taken wrong way but I don't see a mass move” — P&G Management, October 25, 2016 Earnings Call", "attrs": null, "subkind": null, "toolName": "Authority citation", "toolSlug": "authority-citation", "confidence": null, "componentId": "019dd953-0934-771a-b7a0-144455508d53", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.1, "w": 0.9, "x": 0.05, "y": 0.05 }, "kind": "title", "text": "“E-Commerce” Brands Are Now Entering Traditional Channels, Threatening P&G’s Core Business", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "505e950e-e255-4c93-84bd-e48e56a00aea", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [ { "name": "Problem-Agitate-Solve (PAS)", "slug": "problem-agitate-solve-pas", "agent": "Storyteller", "layer": "slide", "matchId": "7721c9cb-31af-4562-aac1-95179605f403", "evidence": "The slide discusses a problem (e-commerce brands entering traditional channels) and implies a need for a solution", "confidence": 0.5 } ], "frameworks": [ { "name": "ceo-quote-contradiction", "slug": null, "matchId": "d3e7e5b2-ac54-4e44-90e0-ccc075ad205e", "evidence": "Contrasting management's 2016 quote with the visual evidence of digital brands in retail.", "confidence": 0.9 } ], "arcBeats": [], "loops": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }