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  "documentTitle": "The Procter & Gamble Company (PG)",
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  "authorName": "Nelson Peltz",
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  "presentationDate": "2017-09-06 00:00:00",
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      "kind": "callout",
      "text": "Smaller CPG companies are growing ~3x faster than large ones in the U.S. Local brands are growing 2x faster than their multi-national counterparts",
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      "text": "P&G has lost significant share to traditional peers. Moreover, all traditional CPG companies must be concerned with new competitive threats: Consumer preference is fragmenting, Digital ecosystem has leveled playing field, Consumers distrust big brands, Hyper-growth of natural/organic.",
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      "text": "Sources: SEC filings, IRI, BCG, Kantar Worldpanel.",
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