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      "text": "1) Where are breakdowns occurring from a process perspective: Resource allocation? Governance on decision making (i.e., corporate vs category, global vs local)? Personnel?\n2) Is P&G spending enough of its R&D on Research, or is spending disproportionately on Development of product line extensions and reformulations?\n3) Did the Company diminish its R&D competency when it implemented “Connect and Develop” years ago – supplementing internal research with outside partners (e.g., crowd-sourcing)?\n4) Are outside partners reticent to bring best ideas to P&G despite P&G’s scale advantage because of its perceived bureaucracy and difficulty incubating and developing ideas?",
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