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  "documentTitle": "The Procter & Gamble Company (PG)",
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  "authorName": "Nelson Peltz",
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  "notes": "Uses a negative framing technique to neutralize potential opposition arguments.",
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      "text": "If elected, Nelson's first action as a P&G Director would be to recommend that the Board reappoint the P&G nominee who was not re-elected",
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      "text": "If elected, Nelson’s first action as a P&G Director would be to recommend that the Board reappoint the P&G nominee who was not re-elected",
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      "text": "NOT advocating for the break-up of the Company; NOT suggesting that the CEO be replaced; NOT seeking to replace any Directors; NOT advocating taking on excessive leverage; NOT seeking to cut pension benefits; NOT suggesting that R&D/marketing/CapEx be reduced; NOT seeking cost cuts that could impact product quality; NOT suggesting the Company move out of Cincinnati",
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      "text": "Trian's objective is to create sustainable long-term value at P&G.",
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      "text": "What We Are NOT Recommending",
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