{ "docId": "019dd923-622b-71dc-a6db-5b8745c248b4", "docSlug": "61f9ed76fe8f", "documentTitle": "The Procter & Gamble Company (PG)", "authorId": "06_Trian_Partners", "authorName": "Nelson Peltz", "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2017-09-06 00:00:00", "orientation": "landscape", "aspectRatio": 1.3333334, "pageNumber": 47, "pageCount": 94, "prevPage": 46, "nextPage": 48, "slideType": "expose_contradiction", "function": "expose_contradiction", "density": "overcrowded", "nDataPoints": 0, "notes": "Uses a historical case study (Schick Quattro) to frame a critique of current P&G management structure.", "elementsJson": [ "headline_text", "bullet_list", "callout_box", "footnote" ], "metadataConfidence": 0.95, "imagePath": null, "slideHref": "/slides/019dd923-622b-71dc-a6db-5b8745c248b4/47", "deckHref": "/decks/019dd923-622b-71dc-a6db-5b8745c248b4", "deckJsonHref": "/decks/019dd923-622b-71dc-a6db-5b8745c248b4.json", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6db-5b8745c248b4#slide-47", "components": [ { "bbox": null, "kind": "callout", "text": "Had it been free from P&G's lumbering management structure, Gillette might have been more aggressive about fighting its new rivals, says Ali Dibadj, a consumer products analyst at the research and brokerage firm Bernstein.", "attrs": null, "subkind": null, "toolName": "Visual emphasis", "toolSlug": "visual-emphasis", "confidence": null, "componentId": "019dd953-0934-771a-b79e-563bd8572c7e", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.25, "w": 0.9, "x": 0.05, "y": 0.11 }, "kind": "list", "text": "In September 2003, before P&G acquired Gillette, Schick launched its 4-blade razor system, Quattro, leapfrogging Gillette’s Mach 3 system that had been on the market since 1998. The launch was well-timed and dangerous to Gillette. The Quattro launch set off alarm bells at Gillette to identify a strong competitive response. The M3 Power launch helped Gillette defend market share and bridge the gap until the Fusion system launched in 2005.", "attrs": null, "subkind": "bullet", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "a1e6aec0-eca7-4d88-b3a8-29f77cb965e6", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.1, "w": 0.9, "x": 0.05, "y": 0.35 }, "kind": "paragraph", "text": "A fair question to ask is whether Gillette in its current form (relying on coordination with Corporate, the N. American SMO and various manufacturing and supply chain functions) would have responded as quickly to Schick’s Quattro challenge? We suspect the answer is no", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "3eef01bc-3741-4355-aa68-d734c53d0ff6", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.15, "w": 0.9, "x": 0.05, "y": 0.46 }, "kind": "paragraph", "text": "The same question can be asked in a different way with respect to the recent challenge from Dollar Shave Club (acquired by Unilever) and Harry’s... Would a more focused Gillette management team, under a less homogenous, global and matrixed P&G structure, have responded more aggressively many years ago to upstart competitors? We suspect the answer is yes and others seem to agree...", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "547af8fe-23ad-4994-a79d-f693e951a78e", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.22, "w": 0.82, "x": 0.09, "y": 0.69 }, "kind": "quote", "text": "Had it been free from P&G's lumbering management structure, Gillette might have been more aggressive about fighting its new rivals, says Ali Dibadj, a consumer products analyst at the research and brokerage firm Bernstein. 'Frankly, Gillette should have taken out Dollar Shave [Club] in year one,' Dibadj says. To hear analysts tell it, Gillette's response to Dollar Shave Club and its low-cost peers — Harry's, Bevel, ShaveMob, and a litany of others — was a dismissive institutional smirk.", "attrs": null, "subkind": "pull-quote", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "01c5557b-82cb-45fd-bdd7-b594ba32d5cb", "frameworkName": null, "frameworkSlug": null }, { "bbox": null, "kind": "quote", "text": "“Had it been free from P&G's lumbering management structure, Gillette might have been more aggressive about fighting its new rivals, says Ali Dibadj, a consumer products analyst at the research and brokerage firm Bernstein. ‘Frankly, Gillette should have taken out Dollar Shave [Club] in year one,’ Dibadj says. To hear analysts tell it, Gillette's response to Dollar Shave Club and its low-cost peers — Harry's, Bevel, ShaveMob, and a litany of others — was a dismissive institutional smirk.” — Ali Dibadj, Bernstein", "attrs": null, "subkind": null, "toolName": "Authority citation", "toolSlug": "authority-citation", "confidence": null, "componentId": "019dd953-0934-771a-b79e-5a79104b81bf", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.03, "w": 0.6, "x": 0.05, "y": 0.97 }, "kind": "source-note", "text": "(1) “The Razor Wars Have Begun and Somebody’s Going to Get Hurt,” by Jeff Harder, Boston Globe, June 21, 2017.", "attrs": { "numbered": true }, "subkind": null, "toolName": null, "toolSlug": null, "confidence": null, "componentId": "ffaa7e48-1021-47ce-8ebf-b973a8fcdd14", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.9, "x": 0.05, "y": 0.02 }, "kind": "title", "text": "We Believe an Empowered Gillette Would Have Defended Market Share More Aggressively", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "cb1ac736-ac8e-4292-b646-b1ff1c98b32c", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [], "frameworks": [ { "name": "ceo-quote-contradiction", "slug": null, "matchId": "390ddd0a-39af-4a58-a8e9-32be8d8ff0d7", "evidence": "Uses analyst quote to contradict the efficacy of the current corporate structure.", "confidence": 0.85 } ], "arcBeats": [], "loops": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }