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  "documentTitle": "The Procter & Gamble Company (PG)",
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  "authorName": "Nelson Peltz",
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      "text": "Strategic mistakes of this magnitude suggest multiple breakdowns across the entire organizational design, including consumer research, product development, pricing, sales, distribution – and lack of coordination between all of the above",
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      "text": "P&G Has Lost Massive Share in a Critical Growth Market",
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      "text": "Premium Diapers as % of Total Sales",
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      "text": "P&G was an early entrant in China diapers decades ago, as Pampers built leading share with a value-orientation. P&G failed to respond to Chinese consumers trading up to imported premium products over the years. P&G also failed to respond to cultural shifts in shopping channels from mass-market hyper and super-stores to e-commerce and upscale specialty stores. As a result, the Company has lost ~650 bps of market share while competitors like Kimberly-Clark and Kao have been gaining market share. Share loss was NOT driven by lack of resources, as P&G has long operated with the following organizations in China and Asia: Global Baby Care category team, Regional Baby Care category team in Asia Pacific, Country Baby Care category team in China, Regional SMO in Asia Pacific, A specific SMO just for China",
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      "text": "P&G has lost significant share behind one of its largest brands (Pampers) in P&G's second largest market (China). China is also the world's largest diaper market and has been growing at a double-digit CAGR over 5 years",
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      "text": "Source: Euromonitor International Limited 2017 ©. Wall Street research, investor call transcripts.",
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