{
  "docId": "019dd923-622b-71dc-a6db-516972bd61b4",
  "docSlug": "8aba66576764",
  "documentTitle": "E.I. du Pont de Nemours and Company (DuPont) (DD)",
  "authorId": "06_Trian_Partners",
  "authorName": "Nelson Peltz",
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2015-04-21 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.3333334,
  "pageNumber": 82,
  "pageCount": 87,
  "prevPage": 81,
  "nextPage": 83,
  "slideType": "testimonial",
  "function": "illustrate_case",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "Uses Trian Partners branding and 'Vote the Gold Proxy Card' call to action.",
  "elementsJson": [
    "quote_block"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-622b-71dc-a6db-516972bd61b4/82",
  "deckHref": "/decks/019dd923-622b-71dc-a6db-516972bd61b4",
  "deckJsonHref": "/decks/019dd923-622b-71dc-a6db-516972bd61b4.json",
  "deckAnchorHref": "/decks/019dd923-622b-71dc-a6db-516972bd61b4#slide-82",
  "components": [
    {
      "bbox": {
        "h": 0.05,
        "w": 0.28,
        "x": 0.68,
        "y": 0.91
      },
      "kind": "callout",
      "text": "VOTE THE GOLD PROXY CARD",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c688a9e2-dc23-4de7-b4ba-5eba792fcd20",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.25,
        "x": 0.04,
        "y": 0.05
      },
      "kind": "image",
      "text": "Trian Partners",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b67e12dd-4ba3-4d13-b038-2abc679eac26",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.04,
        "y": 0.91
      },
      "kind": "paragraph",
      "text": "DUPONT CAN BE GREAT",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1b65ac7a-98ad-4c44-ad27-4a641f60e409",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.53,
        "y": 0.56
      },
      "kind": "paragraph",
      "text": "– Jim Cramer, Host, CNBC’s Mad Money",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "add44120-e72a-40a1-b7b0-1f5173b6a5cd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.55,
        "x": 0.28,
        "y": 0.4
      },
      "kind": "quote",
      "text": "I think that what Nelson is doing is trying to get things to be as good as possible at DuPont. I think they should put him on the board.",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "45c53447-e7db-411b-9f74-227686b347a0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "I think that what Nelson is doing is trying to get things to be as good as possible at DuPont. I think they should put him on the board.” — Jim Cramer, Host, CNBC’s Mad Money",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd953-1ac2-71b6-bf42-b3bd29000164",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Authority citation",
      "slug": "authority-citation",
      "agent": null,
      "layer": "slide",
      "matchId": "ad79d497-39ee-4114-89c6-6552d9140b1c",
      "evidence": "paragraph/paragraph: – Jim Cramer, Host, CNBC’s Mad Money",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 87,
      "from": 41,
      "beatId": "e9df47bd-7e4f-4066-ad3e-aa5ffa7bb154",
      "arcName": "Overcoming the Monster",
      "arcSlug": "overcoming-monster",
      "beatName": "The Victory",
      "beatSlug": "overcoming-monster-the-victory",
      "evidence": "Slides present Trian's track record and testimonials to support their goals",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 87,
      "from": 44,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "d82931e9-5072-4aa2-b45a-a79a9075cc56",
      "evidence": "Testimonials and case studies support Trian's track record",
      "position": 2,
      "objective": "Show how Trian's approach aligns with investor interests",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.5,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}