{
  "docId": "019dd923-622b-71dc-a6db-516972bd61b4",
  "docSlug": "8aba66576764",
  "documentTitle": "E.I. du Pont de Nemours and Company (DuPont) (DD)",
  "authorId": "06_Trian_Partners",
  "authorName": "Nelson Peltz",
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2015-04-21 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.3333334,
  "pageNumber": 56,
  "pageCount": 87,
  "prevPage": 55,
  "nextPage": 57,
  "slideType": "nominee_bio",
  "function": "introduce_nominees",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "headshot",
    "logo_grid",
    "bullet_list"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-622b-71dc-a6db-516972bd61b4/56",
  "deckHref": "/decks/019dd923-622b-71dc-a6db-516972bd61b4",
  "deckJsonHref": "/decks/019dd923-622b-71dc-a6db-516972bd61b4.json",
  "deckAnchorHref": "/decks/019dd923-622b-71dc-a6db-516972bd61b4#slide-56",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Trian believes Mr. Zatta’s extensive experience in the specialty chemical sector will allow him to bring valuable industry experience to the DuPont Board.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd953-1ac2-71b6-bf41-1eee658aa7f3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.22,
        "w": 0.18,
        "x": 0.06,
        "y": 0.14
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e19819ac-360b-42f3-9278-305ebd88344c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.16,
        "x": 0.07,
        "y": 0.55
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "96280e31-ae9a-401d-87ee-1759257271aa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.16,
        "x": 0.07,
        "y": 0.38
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b4a1915b-857d-46bf-8e7b-2a501b6af8ea",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.72,
        "w": 0.72,
        "x": 0.23,
        "y": 0.15
      },
      "kind": "list",
      "text": "Former Acting Chief Executive Officer and long-time Chief Financial Officer of Rockwood Holdings, Inc... Prior to Rockwood, held several significant financial management positions at the Campbell Soup Company... Earlier in his career, Mr. Zatta worked for General Foods Corporation and Thomas J. Lipton, Inc... Value Proposition: Trian believes Mr. Zatta’s extensive experience in the specialty chemical sector will allow him to bring valuable industry experience to the DuPont Board.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "092d6399-e32a-44c5-89d8-4f1cb5ccbf6a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.35,
        "x": 0.06,
        "y": 0.07
      },
      "kind": "title",
      "text": "Robert J. Zatta Biography",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d63aea4c-c0e4-407c-9e51-e3b09770c464",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "59b5b312-7f62-4772-88b8-156a00fbe51d",
      "evidence": "biography type suggests a focus on the audience's needs and qualifications",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 87,
      "from": 41,
      "beatId": "e9df47bd-7e4f-4066-ad3e-aa5ffa7bb154",
      "arcName": "Overcoming the Monster",
      "arcSlug": "overcoming-monster",
      "beatName": "The Victory",
      "beatSlug": "overcoming-monster-the-victory",
      "evidence": "Slides present Trian's track record and testimonials to support their goals",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 87,
      "from": 44,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "d82931e9-5072-4aa2-b45a-a79a9075cc56",
      "evidence": "Testimonials and case studies support Trian's track record",
      "position": 2,
      "objective": "Show how Trian's approach aligns with investor interests",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.5,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}