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  "documentTitle": "PepsiCo (PEP)",
  "authorId": "06_Trian_Partners",
  "authorName": "Nelson Peltz",
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  "presentationDate": "2014-02-19 00:00:00",
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  "notes": "The chart includes a regression line with a very low R-squared value, indicating no statistical significance.",
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      "kind": "callout",
      "text": "Across the vast majority of countries, higher market share in one business unit has not translated into better organic growth for the other",
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      "kind": "chart",
      "text": "2009 Market Share For 'Strong' Business Unit by Country vs. Market Share Performance (2009-2012) For 'Other' Business Unit",
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      "kind": "paragraph",
      "text": "There is no statistical significance to the claim that in countries where either beverages or snacks has a dominant market share, the other category is likely to receive a market share boost",
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      "text": "Source: Euromonitor data and Consumer Edge research. Note: Cut-off is for a business unit (beverages or snacks) to have a 30%+ market share in 2009 and then that level of market share is regressed vs. the market share change for the other business unit (snacks or beverages) to create this analysis.",
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      "kind": "title",
      "text": "Appendix I: Country-by-Country, PepsiCo's Stronger Business Unit Has Generally Not Driven Faster Growth for the Weaker Business Unit",
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