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  "documentTitle": "PepsiCo (PEP)",
  "authorId": "06_Trian_Partners",
  "authorName": "Nelson Peltz",
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  "presentationDate": "2014-02-19 00:00:00",
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  "notes": "The table highlights market share erosion in key strategic markets as defined by PepsiCo management.",
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      "text": "Within these seven countries, PepsiCo is losing market share across the majority of its snacks and beverages portfolios",
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      "text": "(1) PepsiCo presentation at Barclays conference on 9/4/13 highlighted eight key strategic markets, including the seven countries listed above plus the UAE (market share data not available given it falls outside the company's top 25 markets by retail sales)\n(2) Source: Consumer Edge research and Euromonitor market share data from 2009 through 2012.",
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      "text": "* And ** denote the seven countries within the top 25 markets that Company has highlighted as a key strategic market. ** Strategic markets where PepsiCo had historical advantage dating back to periods when they had virtually a 100% share vs. Coke",
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      "text": "Seven of PepsiCo's eight \"key strategic markets,\" as laid out by management on recent conference calls, are also top 25 countries where access to retail sales market share data is readily available(1)\nWithin these seven countries, PepsiCo is losing market share across the majority of its snacks and beverages portfolios(2)",
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      "text": "Appendix H: PepsiCo Has Lost Market Share Across the Majority of Its \"Key Strategic Markets\"",
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