{ "docId": "019dd923-622b-71dc-a6db-4658f12f927f", "docSlug": "fd7de115b500", "documentTitle": "H.J. Heinz Company (HNZ)", "authorId": "06_Trian_Partners", "authorName": "Trian Partners", "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2015-04-01 00:00:00", "orientation": "portrait", "aspectRatio": 0.77272725, "pageNumber": 7, "pageCount": 7, "prevPage": 6, "nextPage": null, "slideType": "testimonial", "function": "illustrate_case", "density": "dense", "nDataPoints": 0, "notes": "The slide uses a 'ripped paper' visual effect to frame the three testimonial blocks.", "elementsJson": [ "headline_text", "quote_block", "logo_grid" ], "metadataConfidence": 1, "imagePath": null, "slideHref": "/slides/019dd923-622b-71dc-a6db-4658f12f927f/7", "deckHref": "/decks/019dd923-622b-71dc-a6db-4658f12f927f", "deckJsonHref": "/decks/019dd923-622b-71dc-a6db-4658f12f927f.json", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6db-4658f12f927f#slide-7", "components": [ { "bbox": { "h": 0.05, "w": 0.085, "x": 0.815, "y": 0.115 }, "kind": "image", "text": "Heinz", "attrs": null, "subkind": "logo", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "889702fe-0ddc-4b50-ae17-316acc6218a3", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.1, "w": 0.8, "x": 0.1, "y": 0.69 }, "kind": "quote", "text": "Having activist investor Nelson Peltz on the Board of Directors has turned out to be a valuable asset. He is an operator at heart, so he asks the right questions in meetings and pushes managers to share and learn from each other.", "attrs": null, "subkind": "testimonial", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "6a55c060-e57c-4dba-ac35-8ad432ca3c75", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.15, "w": 0.8, "x": 0.1, "y": 0.43 }, "kind": "quote", "text": "We have come to truly respect and highly value your impressive approach to sales and marketing, which has led to long-term shareholder value... and economic security for our members... If more companies I interacted with were able to follow the Heinz model, I believe we would have...fewer wasted resources.", "attrs": null, "subkind": "testimonial", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "6ecccbe6-7301-4705-a3a8-2bb6a7db27b0", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.15, "w": 0.8, "x": 0.1, "y": 0.215 }, "kind": "quote", "text": "We think like private equity people because Nelson forces us to think like private equity.. I said to another CEO that if I were to form a board today, Nelson [Peltz] would be one of the first directors I’d ask to serve... [Trian’s] team had good questions and good suggestions.", "attrs": null, "subkind": "testimonial", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "d892898d-0aa8-45a6-a4c3-0f4ed7fac5ab", "frameworkName": null, "frameworkSlug": null }, { "bbox": null, "kind": "quote", "text": "\"We think like private equity people because Nelson forces us to think like private equity.. I said to another CEO that if I were to form a board today, Nelson [Peltz] would be one of the first directors I’d ask to serve... [Trian's] team had good questions and good suggestions.\" — Former CEO, Bill Johnson, CEO Magazine (3/08); \"We have come to truly respect and highly value your impressive approach to sales and marketing, which has led to long-term shareholder value... and economic security for our members... If more companies I interacted with were able to follow the Heinz model, I believe we would have...fewer wasted resources.\" — Bill Dempsey, Director of UFCW Capital Stewardship, in letters to Trian dated 10/07/08 and 10/23/08; \"Having activist investor Nelson Peltz on the Board of Directors has turned out to be a valuable asset. He is an operator at heart, so he asks the right questions in meetings and pushes managers to share and learn from each other.\" — Credit Suisse, 3/26/08", "attrs": null, "subkind": null, "toolName": "Authority citation", "toolSlug": "authority-citation", "confidence": null, "componentId": "019dd953-78b8-76f8-9f0e-373455676a6e", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.05, "w": 0.7, "x": 0.1, "y": 0.12 }, "kind": "title", "text": "Trian Was Viewed as Positive & Constructive on the Board", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "4088ea4f-c4f5-442c-a65c-782ba62abbfc", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 7, "from": 7, "beatId": "fa1d17b2-67c1-4690-a518-05df3023251b", "arcName": "Rags to Riches", "arcSlug": "rags-to-riches", "beatName": "Ultimate Achievement", "beatSlug": "rags-to-riches-ultimate-achievement", "evidence": "The testimonial slide indicates a positive view of Trian's involvement.", "position": 4, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "loops": [ { "to": 7, "from": 7, "name": "Voice Of Customer", "slug": "51-voice-of-customer", "bestFor": "Product strategy, customer experience, market research", "matchId": "490bded6-5307-4a34-b324-542c0b2ec761", "evidence": "The testimonial slide.", "position": 0, "objective": "To show the positive view of Trian from the board.", "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response", "confidence": 0.8, "description": "Let customer quotes and feedback drive the narrative and validate the insight" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }