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  "documentTitle": "H.J. Heinz Company (HNZ)",
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      "text": "Marketing spend increased 74%... Positive organic sales growth every quarter; annual revenue growth of +3.8%",
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      "text": "Situation Overview (Feb. 2006 – Feb. 2013): Details Trian's 13D filing, proxy contest, and subsequent 7-year performance improvement.",
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      "text": "Source: SEC filings. (1) Cost of goods sold. (2) Selling general and administrative costs. (3) From 2006-2012 as only time frame available for which marketing information is available.",
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