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  "docSlug": "f306ccfd77a7",
  "documentTitle": "PepsiCo (PEP)",
  "authorId": "06_Trian_Partners",
  "authorName": "Trian Partners",
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2013-07-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.3333334,
  "pageNumber": 11,
  "pageCount": 59,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "peer_benchmark",
  "function": "compare_peers",
  "density": "dense",
  "nDataPoints": 15,
  "notes": "The slide uses a combination of a time-series bar chart and a peer-comparison bar chart to highlight underperformance.",
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      "kind": "callout",
      "text": "PepsiCo EPS growth has materially trailed peers since 2006",
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    {
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      "kind": "chart",
      "text": "PepsiCo Adjusted EPS Has Stalled...",
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      "kind": "chart",
      "text": "...And EPS Growth(1) Has Trailed Peers",
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        "y": 0.9
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      "kind": "disclaimer",
      "text": "Source: Company SEC Filings and Bloomberg\n(1) Represents 2006 - 2012 total EPS growth\n(2) Compounded annual growth rate\n(3) Dr Pepper Snapple EPS since first annual public data (12/31/2008). CCE 2006 EPS adjusted to reflect impact of special dividend.",
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      "kind": "list",
      "text": "PepsiCo EPS growth has materially trailed peers since 2006\nEPS has compounded at approximately half the rate of the consumer staples index and key competitors like Coca-Cola\nEPS has only grown 11% in total over the past four years",
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      "text": "EPS growth: 36%",
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      "kind": "title",
      "text": "It All Comes Down To Earnings: EPS Growth Has Trailed Peers: 2006-2012",
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      "evidence": "Direct comparison of PepsiCo performance against peer group index and competitors.",
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      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "Slides 9-24 present the problem and agitation",
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      "parentBeatName": "Complication",
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  "loops": [
    {
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      "from": 10,
      "name": "Cost Of Inaction",
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      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "b1eb7365-1a3c-493c-9c33-bd96a98d3052",
      "evidence": "The document highlights the costs of underperformance",
      "position": 1,
      "objective": "Highlighting the costs of not taking action",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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