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  "documentTitle": "Sony Corporation (6758.T)",
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  "presentationDate": "2019-06-13 00:00:00",
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      "text": "The current console cycle generation has cemented Sony's dominant position as the #1 gaming console with >50% share of the market. This is a sharp reversal from the prior console generation, when Sony was #3 behind Microsoft and Nintendo. Sony's success in the PS4 cycle is attributable to a better launch strategy in 2013 (i.e. lower price, no bundled peripherals), better exclusive games since launch, and gamer perception that PS4 has superior graphics, interface and controllers relative to Xbox One",
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