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  "documentTitle": "Sony Corporation (6758.T)",
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  "presentationDate": "2019-06-13 00:00:00",
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      "text": "Given these trends, we believe the automotive image sensor market could grow to a $4-7bn market over time",
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      "text": "Automotive image sensor units / vehicles sold (2015-2020E)",
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      "text": "Tesla Model 3 sensor diagram showing 360 degree coverage, 160m radar, and 12 ultrasonic sensors.",
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      "text": "Our research suggests Tesla's Model 3, capable of Level 2 autonomy, is equipped with 12 sensors and 8 cameras.\nTo move from Level 2 to Level 5, we believe the camera count will move from 8 to at least 10-12 (maybe more).",
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      "text": "Digital imaging is becoming a more important feature of automobile design. This is a trend that will only accelerate as autonomous driving grows.\nToday there are an average of ~3 cameras per vehicle sold. Our research suggests that with fully autonomous automotive fleet, the average car will be equipped with at least 10-12 cameras (Tesla Model 3 already has 8 cameras).\nWe believe ASPs for machine vision cameras necessary for autonomous driving command ASPs 50-100% higher than current auto image sensors.\nGiven these trends, we believe the automotive image sensor market could grow to a $4-7bn market over time.\nWhile Sony has limited presence in automotive today, our diligence suggests that the company is gaining traction with customers and it is a matter of time before they replicate their success in smartphones within the automotive space.",
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      "text": "Automotive CIS TAM: $6.7bn",
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      "text": "Source: Techno Systems Research",
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      "text": "Automotive image sensor TAM table showing Global Vehicle Sales, CIS Units/Vehicle, and resulting TAM for 2018 and future scenarios.",
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      "text": "Future growth driver – Automotive",
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