{
  "docId": "019dd923-622b-71dc-a6db-268b3ad1b9df",
  "docSlug": "096232e3bb54",
  "documentTitle": "Campbell Soup Company (CPB)",
  "authorId": "05_Third_Point",
  "authorName": "Third Point",
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2018-10-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.2941177,
  "pageNumber": 9,
  "pageCount": 45,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "peer_benchmark",
  "function": "compare_peers",
  "density": "balanced",
  "nDataPoints": 8,
  "notes": "The slide uses a clear visual contrast (red underline for Campbell) to highlight the underperformance.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "callout_box",
    "bar_chart_vertical",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-622b-71dc-a6db-268b3ad1b9df/9",
  "deckHref": "/decks/019dd923-622b-71dc-a6db-268b3ad1b9df",
  "deckJsonHref": "/decks/019dd923-622b-71dc-a6db-268b3ad1b9df.json",
  "deckAnchorHref": "/decks/019dd923-622b-71dc-a6db-268b3ad1b9df#slide-9",
  "components": [
    {
      "bbox": {
        "h": 0.04,
        "w": 0.92,
        "x": 0.04,
        "y": 0.25
      },
      "kind": "callout",
      "text": "Campbell has dramatically underperformed the S&P 500 and key US packaged food peers",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eb8bd149-a6a6-439d-b2d9-0a0755f451bd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.92,
        "x": 0.04,
        "y": 0.34
      },
      "kind": "chart",
      "text": "20-Year Total Shareholder Return, %",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "aa5d9e84-e8d6-4b13-8e94-43826bb336cf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "20-Year Total Shareholder Return: 19%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-e6ec-7186-b7d0-fc4aa262bfa1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.72,
        "x": 0.04,
        "y": 0.13
      },
      "kind": "paragraph",
      "text": "Despite owning a portfolio of iconic brands, Campbell’s incumbent Board has failed to create enduring value for shareholders",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "20e8543a-c3b3-45df-b3c1-4726d02b6b43",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.38,
        "x": 0.04,
        "y": 0.87
      },
      "kind": "source-note",
      "text": "Note: Total shareholder return includes dividends; data from 9.28.98 to 9.28.18\nSource: Third Point LLC; Bloomberg",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bf76d0f6-e7b9-4728-b209-bfa6c5954a87",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.43,
        "x": 0.04,
        "y": 0.07
      },
      "kind": "title",
      "text": "TOTAL SHAREHOLDER RETURN",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5cccc48b-41de-43fe-beb5-71db346841a2",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "comparison_frame",
      "slug": null,
      "matchId": "55d23270-28b1-4795-86e9-d968814f053b",
      "evidence": "Direct comparison of performance metrics against peers and index",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}