{
  "docId": "019dd923-622b-71dc-a6db-268b3ad1b9df",
  "docSlug": "096232e3bb54",
  "documentTitle": "Campbell Soup Company (CPB)",
  "authorId": "05_Third_Point",
  "authorName": "Third Point",
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2018-10-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.2941177,
  "pageNumber": 34,
  "pageCount": 45,
  "prevPage": 33,
  "nextPage": 35,
  "slideType": "cover",
  "function": "front_matter",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The visual is a direct parody of Andy Warhol's Campbell's Soup Cans, substituting the brand name with 'INDEPENDENT SLATE' and adding a 'THIRD POINT' logo on the can.",
  "elementsJson": [
    "headline_text",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-622b-71dc-a6db-268b3ad1b9df/34",
  "deckHref": "/decks/019dd923-622b-71dc-a6db-268b3ad1b9df",
  "deckJsonHref": "/decks/019dd923-622b-71dc-a6db-268b3ad1b9df.json",
  "deckAnchorHref": "/decks/019dd923-622b-71dc-a6db-268b3ad1b9df#slide-34",
  "components": [
    {
      "bbox": {
        "h": 0.345,
        "w": 0.21,
        "x": 0.658,
        "y": 0.339
      },
      "kind": "image",
      "text": "Campbell's soup can parody with Third Point branding",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7beae296-be70-4a1d-a489-323c5f04b9a1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.45,
        "x": 0.078,
        "y": 0.473
      },
      "kind": "title",
      "text": "THE INDEPENDENT SLATE",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6336d85c-93e1-41e2-acff-16eba2d1cfc4",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 45,
      "from": 34,
      "beatId": "3fa2754a-81f2-4d19-95f8-5a71dd3108e5",
      "arcName": "Overcoming the Monster",
      "arcSlug": "overcoming-monster",
      "beatName": "The Victory",
      "beatSlug": "overcoming-monster-the-victory",
      "evidence": "The proposed Independent Slate and the path forward",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 36,
      "from": 34,
      "name": "The Reveal",
      "slug": "05-the-reveal",
      "bestFor": "Product launches, strategic pivots, unexpected findings",
      "matchId": "456e5685-b4b1-4935-88b3-e7c357f409ae",
      "evidence": "The deck presents the credentials and experience of the proposed slate",
      "position": 1,
      "objective": "Who is the Independent Slate and what do they bring to the table?",
      "structure": "Setup the Question -> Build Suspense -> The Big Reveal",
      "confidence": 0.8,
      "description": "Build mystery and anticipation, then deliver a surprising or powerful conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}