{
  "docId": "019dd923-622b-71dc-a6db-268b3ad1b9df",
  "docSlug": "096232e3bb54",
  "documentTitle": "Campbell Soup Company (CPB)",
  "authorId": "05_Third_Point",
  "authorName": "Third Point",
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2018-10-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.2941177,
  "pageNumber": 30,
  "pageCount": 45,
  "prevPage": 29,
  "nextPage": 31,
  "slideType": "cite_precedent",
  "function": "cite_precedent",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "Uses a pull-quote from a WSJ 'Heard on the Street' column to build credibility for the activist's position.",
  "elementsJson": [
    "headline_text",
    "subtitle_text",
    "screenshot",
    "quote_block",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-622b-71dc-a6db-268b3ad1b9df/30",
  "deckHref": "/decks/019dd923-622b-71dc-a6db-268b3ad1b9df",
  "deckJsonHref": "/decks/019dd923-622b-71dc-a6db-268b3ad1b9df.json",
  "deckAnchorHref": "/decks/019dd923-622b-71dc-a6db-268b3ad1b9df#slide-30",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Campbell Soup Co. has been one of the worst performing food companies over the past two years. If a quick way out is available, the family members who control the firm should give it serious consideration...",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-e6ec-7186-b7d2-fe18fae57d73",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.53,
        "w": 0.46,
        "x": 0.045,
        "y": 0.242
      },
      "kind": "image",
      "text": "WSJ article headline: Why Campbell Should Consider Selling Itself",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "df7452fe-b68d-4482-ab21-6c84b3461b60",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.53,
        "w": 0.4,
        "x": 0.555,
        "y": 0.242
      },
      "kind": "quote",
      "text": "Campbell Soup Co. has been one of the worst performing food companies over the past two years. If a quick way out is available, the family members who control the firm should give it serious consideration...",
      "attrs": null,
      "subkind": "pull-quote",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "47facbe8-91d2-4c1f-b3d1-9654cc0955b4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "“Campbell Soup Co. has been one of the worst performing food companies over the past two years. If a quick way out is available, the family members who control the firm should give it serious consideration... [An attempted turnaround] will be a long and drawn-out process with uncertain prospects for success. Campbell's ability to invest for growth will also be constrained by the imperative to reduce its debt overhang... Against that backdrop, an outright sale starts to look more appealing... John Dorrance invented the formula for Campbell's condensed soup over 120 years ago. For his descendants, it may finally be time to move on.” — The Wall Street Journal",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd952-e6ec-7186-b7d3-034b2fe323f6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.035,
        "w": 0.43,
        "x": 0.045,
        "y": 0.875
      },
      "kind": "source-note",
      "text": "Note: Emphasis from Third Point; quotation from WSJ column “Heard on the Street” (7.5.18) Source: Third Point LLC; Wall Street Journal",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bc95eaee-ffc2-4b55-a314-a8b6475d8dda",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.025,
        "w": 0.53,
        "x": 0.045,
        "y": 0.145
      },
      "kind": "title",
      "text": "Even the Wall Street Journal supported Third Point's view",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b9f714b3-e0a8-402e-b9ed-2de3ee7cba23",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.035,
        "w": 0.305,
        "x": 0.045,
        "y": 0.075
      },
      "kind": "title",
      "text": "MEDIA PERSPECTIVE",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "aff9e413-ecc4-4d7e-bf76-a29d921a6f07",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "authority-citation",
      "slug": null,
      "matchId": "c8e264bb-34fc-4f6e-a448-8e1bf3ea1a3b",
      "evidence": "Using a reputable third-party media source to validate the activist's argument.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 33,
      "from": 28,
      "beatId": "31be7420-bdd1-44f5-ab85-e20e0b67671c",
      "arcName": "Overcoming the Monster",
      "arcSlug": "overcoming-monster",
      "beatName": "The Struggle",
      "beatSlug": "overcoming-monster-the-struggle",
      "evidence": "Third Point's efforts to engage with Campbell and garner support",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}