{
  "docId": "019dd923-622b-71dc-a6db-1faeec15166f",
  "docSlug": "01e293dcaac6",
  "documentTitle": "Nestlé S.A. (NESN)",
  "authorId": "05_Third_Point",
  "authorName": "Third Point",
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2018-07-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.776199,
  "pageNumber": 6,
  "pageCount": 34,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "key_messages",
  "function": "establish_context",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The Venn diagram illustrates the intersection of various consumer trends.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "venn_diagram",
    "logo_grid",
    "callout_box",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-622b-71dc-a6db-1faeec15166f/6",
  "deckHref": "/decks/019dd923-622b-71dc-a6db-1faeec15166f",
  "deckJsonHref": "/decks/019dd923-622b-71dc-a6db-1faeec15166f.json",
  "deckAnchorHref": "/decks/019dd923-622b-71dc-a6db-1faeec15166f#slide-6",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Shift to eCommerce lowering barriers to entry and driving influx of new competition",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-e6e9-749a-ba7a-dc5238602886",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.3,
        "x": 0.07,
        "y": 0.37
      },
      "kind": "diagram",
      "text": "Venn diagram of consumer preferences: lactose free, flexitarian, high protein, novel food experiences, no artificial flavours, no GMO, authentic/craft, locally sourced, gluten free, organic, natural.",
      "attrs": null,
      "subkind": "venn",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "aed96901-dd20-491d-a246-4f098d74dede",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.5,
        "y": 0.7
      },
      "kind": "image",
      "text": "Amazon, Costco, Lidl, Alibaba logos",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6e5e3889-a9eb-4d15-a9ad-047928ed631d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.5,
        "y": 0.37
      },
      "kind": "list",
      "text": "Shift to eCommerce lowering barriers to entry and driving influx of new competition. Rise of club stores and hard discounters accelerating shift to private label products.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ece1b8f9-4d76-4183-9d15-ca28b78a9288",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.35,
        "x": 0.04,
        "y": 0.265
      },
      "kind": "paragraph",
      "text": "Consumers increasingly prefer variety of new product attributes",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "53078042-d429-4785-91b4-55105bf311ab",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.5,
        "y": 0.265
      },
      "kind": "paragraph",
      "text": "Shopping habits have also evolved",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d6355049-9324-4646-9d97-cda209047f76",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.4,
        "x": 0.04,
        "y": 0.915
      },
      "kind": "source-note",
      "text": "Source: Third Point LLC; Nestlé company materials; Google Images",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b86b3fc4-5b01-4a24-8d53-25229e3ac721",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.45,
        "x": 0.04,
        "y": 0.06
      },
      "kind": "title",
      "text": "CONSUMER PRODUCTS INDUSTRY HAS CHANGED",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ce7a2493-e4a0-4bf5-8fdb-fba3fda9a023",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}