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  "documentTitle": "Green Mountain Coffee Roasters (GMCR)",
  "authorId": "04_Greenlight_Capital",
  "authorName": "David Einhorn",
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  "presentationDate": "2011-10-17 00:00:00",
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      "text": "Kroger, Safeway, Super Value, HEB, Wegman’s and Costco have indicated they would be interested, as soon as a private label manufacturer can produce a K-cup with a filter",
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      "text": "Major retailers want private label K-cups\nKroger, Safeway, Super Value, HEB, Wegman’s and Costco have indicated they would be interested, as soon as a private label manufacturer can produce a K-cup with a filter\nSturm (Treehouse) can enter the market with minimal capital investment",
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      "text": "Sturm already produces filter-less K-cups\nSturm has production lines that can be easily modified",
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