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  "documentTitle": "Green Mountain Coffee Roasters (GMCR)",
  "authorId": "04_Greenlight_Capital",
  "authorName": "David Einhorn",
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  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2011-10-17 00:00:00",
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  "pageCount": 110,
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      "kind": "callout",
      "text": "Why would a consumer abandon the soon-to-be open Keurig platform to “upgrade” to a new closed platform that offers less product choice and enforces GMCR’s monopoly pricing?",
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      "text": "Why would a consumer abandon the soon-to-be open Keurig platform to “upgrade” to a new closed platform that offers less product choice and enforces GMCR’s monopoly pricing?\nOffering a new brewer system with new portion packs invites the consumer to consider competitive products\n“Launching a new incompatible brewer system would be a significant risk for the company.” (1)",
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      "kind": "title",
      "text": "Problems With New Brewer Platform Plan",
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