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  "documentTitle": "Green Mountain Coffee Roasters (GMCR)",
  "authorId": "04_Greenlight_Capital",
  "authorName": "David Einhorn",
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  "presentationDate": "2011-10-17 00:00:00",
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  "notes": "The slide highlights the 'obviousness' rejection by the Patent Office and the upcoming expiration of existing patents.",
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      "text": "Even if GMCR does succeed here, it is irrelevant because anybody can make a K-cup for the installed base of Keurig brewers after September 2012",
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      "text": "GMCR is attempting to patent minor improvements to their K-cup, unsuccessfully so far. Fluted filter vs. the original filter with smooth sides and conical shape. The Patent Office rejected this patent application because of 'obviousness'. GMCR recently had this sent back to the Patent Office. GMCR will likely spend 3-12 months defending this long-pending patent application. Even if GMCR does succeed here, it is irrelevant because anybody can make a K-cup for the installed base of Keurig brewers after September 2012. GMCR would need to convince their customers that a fluted K-cup filter makes a better cup of coffee than a smooth K-cup filter",
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