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  "docSlug": "42871e2cc2e7",
  "documentTitle": "Green Mountain Coffee Roasters (GMCR)",
  "authorId": "04_Greenlight_Capital",
  "authorName": "David Einhorn",
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  "presentationDate": "2011-10-17 00:00:00",
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      "text": "The growth of the Keurig brewer installed base should continue as there is a diminishing competitive threat from Tassimo, Senseo, and Nestle (1)(2)\nThe only meaningful coffee brands that GMCR does not have in its portfolio are Maxwell House (i.e., Kraft) and Peet's (3)\nPrivate label represents only 10% of coffee sold at retail (4)\nThere are barriers to entry:\n- There is a significant technology and capital requirement to produce K-cups on a large scale (4)\n- New entrants will have a difficult time securing shelf space in FY '13 (after K-cup patents expire) (1)",
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      "text": "1. Janney Capital Markets research note published May 9, 2011\n2. SunTrust Robinson Humphrey research note published May 6, 2011\n3. SunTrust Robinson Humphrey research note published July 21, 2011\n4. SunTrust Robinson Humphrey research note published September 13, 2011",
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