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  "docSlug": "42871e2cc2e7",
  "documentTitle": "Green Mountain Coffee Roasters (GMCR)",
  "authorId": "04_Greenlight_Capital",
  "authorName": "David Einhorn",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2011-10-17 00:00:00",
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  "pageNumber": 37,
  "pageCount": 110,
  "prevPage": 36,
  "nextPage": 38,
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  "density": "dense",
  "nDataPoints": 1,
  "notes": "The slide uses a bulleted list to outline strategic deal points and references earnings calls for validation.",
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  "slideHref": "/slides/019dd923-622b-71dc-a6da-e7b68bedf507/37",
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  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "They could cannibalize existing higher margin K-cup sales",
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      "subkind": null,
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      "kind": "list",
      "text": "GMCR has said it is indifferent if SBUX or GMCR sells the K-cups (1)\nGMCR has said the SBUX deal is most like the Smucker’s deal (1)\nSBUX should make the majority (~ 2/3) of the profits\nSmucker’s and SBUX deals should be less profitable than GMCR current brands on a per K-cup basis\nSmucker’s and SBUX deals aren’t entirely incremental\nThey could cannibalize existing higher margin K-cup sales",
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      "kind": "source-note",
      "text": "1. GMCR Q2 2011 earnings call on May 3, 2011 and Q3 2011 earnings call on July 27, 2011",
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      },
      "kind": "title",
      "text": "Starbucks Deal Structure",
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  "loops": [
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      "from": 15,
      "name": "The Reveal",
      "slug": "05-the-reveal",
      "bestFor": "Product launches, strategic pivots, unexpected findings",
      "matchId": "3d366bd3-0742-4ca7-a1dd-2e8ed1e5341f",
      "evidence": "The presentation builds up to a conclusion that contradicts the bull case",
      "position": 0,
      "objective": "Reveal the truth about GMCR's business",
      "structure": "Setup the Question -> Build Suspense -> The Big Reveal",
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