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  "documentTitle": "Green Mountain Coffee Roasters (GMCR)",
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  "authorName": "David Einhorn",
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  "presentationDate": "2011-10-17 00:00:00",
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  "notes": "The slide highlights a strategic pivot in reporting metrics by the CEO.",
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      "text": "And we are not going to, going forward, report on consumption per brewer.",
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      "text": "Q: Have you noticed any change in the attachment rates going up, down or are they remaining somewhat stable? A: I think what we've indicated going forward... the brewer consumption per brewer is not particularly important.",
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      "text": "And the brewer consumption per brewer is not particularly important, it is the overall portion packs sales and our share of household that we're focused on. — GMCR CEO",
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      "text": "Source: GMCR Q1 2011 Earnings Call on February 2, 2011. Emphasis added.",
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