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  "docSlug": "42871e2cc2e7",
  "documentTitle": "Green Mountain Coffee Roasters (GMCR)",
  "authorId": "04_Greenlight_Capital",
  "authorName": "David Einhorn",
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  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2011-10-17 00:00:00",
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      "kind": "chart",
      "text": "Cumulative Brewers Sold vs Greenlight's Estimated Installed Base",
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      "kind": "disclaimer",
      "text": "1. Q1 2006 – Q3 2011 based on GMCR earnings releases and SEC filings; Q4 2011 and Q1 2012 based on Greenlight estimates\n2. GMCR presentation at conference on August 11, 2010\n3. GMCR Q4 2011 prepared remarks\n4. GMCR Q3 2011 Earnings Call",
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      "text": "Cumulative Brewers Sold; Greenlight's Estimated Installed Base; Management's Comments on Installed Base",
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      "text": "Installed Base: 9.0M",
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      "text": "Keurig brewers now are in approximately 6% of the estimated 90 million U.S. households with a coffee maker — GMCR Q3 2011 Earnings Call",
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      "kind": "title",
      "text": "More Penetrated Than GMCR Says",
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