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  "documentTitle": "Green Mountain Coffee Roasters (GMCR)",
  "authorId": "04_Greenlight_Capital",
  "authorName": "David Einhorn",
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  "presentationDate": "2011-10-17 00:00:00",
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  "notes": "Uses a stacked bar chart to contrast company claims vs. analyst estimates.",
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      "text": "Keurig Installed Base is >10M (~50% penetrated into the 21M)",
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      "text": "If we assume that only 1/3 of [the 64M] households would be willing to buy a Keurig machine due to higher price points, the total available market is roughly 21mm homes. — SunTrust Robinson Humphrey research note published July 21, 2011",
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