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  "documentTitle": "Green Mountain Coffee Roasters (GMCR)",
  "authorId": "04_Greenlight_Capital",
  "authorName": "David Einhorn",
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  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2011-10-17 00:00:00",
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  "density": "balanced",
  "nDataPoints": 45,
  "notes": "The table segments coffee into Drip (Lower/Higher End) and K-cup (Lower/Higher End) to highlight the price disparity.",
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  "components": [
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      "kind": "metric",
      "text": "cost per serving: 85.6 ¢",
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      "kind": "source-note",
      "text": "Source: Greenlight pricing checks at various retailers including Bed Bath & Beyond, Amazon.com, Walmart, and Starbucks.com",
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      "text": "Brand, Price $, Servings, Per Serving. Drip - Lower End, Drip - Higher End, K-cup - Lower End, K-cup - Higher End.",
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      "kind": "title",
      "text": "K-cups Are Expensive",
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      "name": "The Reveal",
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