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  "documentTitle": "Green Mountain Coffee Roasters (GMCR)",
  "authorId": "04_Greenlight_Capital",
  "authorName": "David Einhorn",
  "documentKindSlug": "conference-presentation",
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  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2011-10-17 00:00:00",
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  "pageNumber": 21,
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  "density": "balanced",
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  "notes": "The slide uses a comparison table to highlight a decline in disclosure quality, supporting a thesis of reduced transparency.",
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      "kind": "source-note",
      "text": "1. GMCR 10-Q for Q3 2008 and GMCR Q3 2008 earnings release\n2. GMCR 10-Q for Q3 2011 and GMCR Q3 2011 earnings release",
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      "kind": "table",
      "text": "Metric | GMCR Q3 2008 | GMCR Q3 2011 | Coffee | Total pounds shipped, Pounds shipped by channel | None | K-cups | K-cup units shipped system-wide, GMCR brand K-cup units shipped | Net sales ($) of K-cups | Brewers | Keurig brewer units shipped, Brewers shipped to At-Home and Away-From-Home channels | Keurig brewer units shipped (rounded to nearest 100k), Net sales ($) of brewers",
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      "kind": "title",
      "text": "GMCR Has Reduced Transparency",
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      "name": "The Reveal",
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