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  "documentTitle": "Green Mountain Coffee Roasters (GMCR)",
  "authorId": "04_Greenlight_Capital",
  "authorName": "David Einhorn",
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  "presentationDate": "2011-10-17 00:00:00",
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      "text": "Current installed base is 7.5 million (as of May 2011), therefore the installed base could nearly triple from here",
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      "text": "There are 64 million households that drink 2+ cups each day. If GMCR captures 1/3 of that market = 21 million brewer installed base. Current installed base is 7.5 million (as of May 2011), therefore the installed base could nearly triple from here",
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      "text": "brewer installed base: 21 million",
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      "text": "The GMCR growth story is still in the early innings — SunTrust Robinson Humphrey research note published May 6, 2011.",
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      "text": "Bull Case",
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