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  "docSlug": "42871e2cc2e7",
  "documentTitle": "Green Mountain Coffee Roasters (GMCR)",
  "authorId": "04_Greenlight_Capital",
  "authorName": "David Einhorn",
  "documentKindSlug": "conference-presentation",
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  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2011-10-17 00:00:00",
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  "slideType": "villain_critique",
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  "density": "overcrowded",
  "nDataPoints": 13,
  "notes": "The slide uses the 'villain_critique' pattern to suggest that insider selling is a negative signal about the company's future prospects.",
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      "kind": "callout",
      "text": "GMCR Insiders Have Netted ~$172 million in 2011",
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      "text": "Amount Netted: $172.3M",
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      "kind": "source-note",
      "text": "Source: Thomson Reuters",
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      "text": "Name, Title, Amount Netted; Robert Stiller, Chairman, $77.0M; Larry Blanford, CEO, $12.2M; Fran Rathke, CFO, $32.2M; Howard Malovany, General Counsel, $7.7M; Scott McCreary, Officer, $10.5M; Stephen Sabol, Officer, $2.3M; Michelle Stacy, Officer, $1.4M; Barbara Carlini, Director, $11.3M; Hinda Miller, Director, $7.3M; Jules Del Vecchio, Director, $4.5M; William Davis, Director, $2.5M; Michael Mardy, Director, $1.8M; David Moran, Director, $1.6M; Total, , $172.3M",
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      "text": "Putting It All Together",
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      "text": "Insiders have been Sellers",
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