{
  "docId": "019dd923-622b-71dc-a6da-df4a74be41a3",
  "docSlug": "d4c64e242528",
  "documentTitle": "Apple Inc. (AAPL)",
  "authorId": "04_Greenlight_Capital",
  "authorName": "David Einhorn",
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2013-02-21 00:00:00",
  "orientation": "portrait",
  "aspectRatio": 0.77272725,
  "pageNumber": 30,
  "pageCount": 55,
  "prevPage": 29,
  "nextPage": 31,
  "slideType": "transition",
  "function": "transition",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a visual metaphor ('slide to unlock') to signal that the following content will reveal a new financial instrument.",
  "elementsJson": [
    "headline_text",
    "screenshot",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-622b-71dc-a6da-df4a74be41a3/30",
  "deckHref": "/decks/019dd923-622b-71dc-a6da-df4a74be41a3",
  "deckJsonHref": "/decks/019dd923-622b-71dc-a6da-df4a74be41a3.json",
  "deckAnchorHref": "/decks/019dd923-622b-71dc-a6da-df4a74be41a3#slide-30",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Here is the product that Apple doesn't yet know it needs...",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd953-3f40-73bb-a5fc-0d53e06809d6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.429,
        "x": 0.285,
        "y": 0.244
      },
      "kind": "image",
      "text": "slide to unlock",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "83d0e128-ab49-4e72-b91b-437cd658b493",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.055,
        "w": 0.727,
        "x": 0.136,
        "y": 0.483
      },
      "kind": "paragraph",
      "text": "We have developed a brand new capital markets product that offers Apple a chance to creatively maximize value for shareholders while at the same time hold on to its cash to pursue its existing business strategy.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "029bdecf-628d-4b7a-b1e7-b43b1e651646",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.037,
        "w": 0.727,
        "x": 0.136,
        "y": 0.59
      },
      "kind": "paragraph",
      "text": "The product may seem complicated or uninteresting, but we are going to show you how simple and exciting it is.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2972f300-c5da-4828-8942-1edb5ccc6645",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.037,
        "w": 0.727,
        "x": 0.136,
        "y": 0.543
      },
      "kind": "paragraph",
      "text": "In addition, Apple can capture a new demographic that it currently doesn't serve: investors looking for safe, recurring income.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5147f749-97a1-4352-b2c8-b7010f0e51dd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.018,
        "w": 0.727,
        "x": 0.136,
        "y": 0.637
      },
      "kind": "paragraph",
      "text": "Here is the product that Apple doesn't yet know it needs...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5ac4192e-c175-4dc9-8705-0e30ee4ab6bb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.025,
        "w": 0.315,
        "x": 0.207,
        "y": 0.158
      },
      "kind": "title",
      "text": "Apple Shareholder Value",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "94a4137d-75b1-41b4-8e89-1f41ada97612",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "curiosity-gap",
      "slug": null,
      "matchId": "3ea3d999-d94e-410f-bb4e-d48ffe003bcc",
      "evidence": "The slide uses a 'slide to unlock' metaphor and text stating 'Here is the product that Apple doesn't yet know it needs...' to create a curiosity gap.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 37,
      "from": 29,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "e46610fc-5c5f-4c36-aa41-bf48fa76b6a1",
      "evidence": "The document presents the benefits of iPrefs, including providing a safe income stream and unlocking value",
      "position": 1,
      "objective": "Why should Apple adopt iPrefs?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}