{ "docId": "019dd923-622b-71dc-a6da-20e710622d80", "docSlug": "0ffe179c4c4e", "documentTitle": "Box, Inc. (BOX)", "authorId": "03_Starboard_Value", "authorName": "Starboard Value", "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2021-08-06 00:00:00", "orientation": "landscape", "aspectRatio": 1.3333334, "pageNumber": 162, "pageCount": 184, "prevPage": 161, "nextPage": 163, "slideType": "expose_contradiction", "function": "expose_contradiction", "density": "dense", "nDataPoints": 0, "notes": "Uses a CEO quote to frame the contradiction between initial product strategy and subsequent need for acquisition.", "elementsJson": [ "headline_text", "paragraph", "bullet_list", "quote_block", "callout_box" ], "metadataConfidence": 1, "imagePath": null, "slideHref": "/slides/019dd923-622b-71dc-a6da-20e710622d80/162", "deckHref": "/decks/019dd923-622b-71dc-a6da-20e710622d80", "deckJsonHref": "/decks/019dd923-622b-71dc-a6da-20e710622d80.json", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6da-20e710622d80#slide-162", "components": [ { "bbox": null, "kind": "callout", "text": "Box made a poor product strategy decision to co-develop a key product offering", "attrs": null, "subkind": null, "toolName": "Visual emphasis", "toolSlug": "visual-emphasis", "confidence": null, "componentId": "019dd952-e6ee-7118-871a-f5a663e75730", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.22, "w": 0.9, "x": 0.05, "y": 0.24 }, "kind": "list", "text": "For a Company that claims to be in-tune with what its customers are looking for, it is concerning that Box was taken aback by the level of demand it saw for a workflow solution.\nSimilarly, it raises questions as to the Company's product strategy both that it chose to co-develop a key product and also that the co-developed product was not competitive in the market.\nIt appears as if it took Box more than two years to accept that it needed to rebuild the product, and the Company was then forced to make an acquisition in order to be able to launch the new version of Box Relay as quickly as possible.", "attrs": null, "subkind": "bullet", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "05d427f8-feab-454f-a1e5-97ad43473e74", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.9, "x": 0.05, "y": 0.15 }, "kind": "paragraph", "text": "In 2016, Box launched a co-developed workflow solution with IBM. Despite strong demand for a workflow solution from Box, the original version of Box Relay was not competitive in the market.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "f38b4d60-5773-4127-b6d1-37818d268024", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.25, "w": 0.85, "x": 0.08, "y": 0.5 }, "kind": "quote", "text": "So about 4 years ago, we launched a workflow solution in partnership with IBM. And the great thing is that workflow solution exceeded our expectations in terms of the amount of customer demand for Box having workflow as a kind of core capability. The challenge was that the functionality, the user experience was separate from the core Box experience because it was sold as a joint offering. And so we made the evaluation with IBM that it probably made more sense for that to be a native capability within Box. And so about 1.5 years ago, we went down the path of re-architecting the solution. We acquired a company as a tuck-in acquisition.", "attrs": null, "subkind": "pull-quote", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "b37af805-ea3e-4558-b941-b504661d52d4", "frameworkName": null, "frameworkSlug": null }, { "bbox": null, "kind": "quote", "text": "\"So about 4 years ago, we launched a workflow solution in partnership with IBM. And the great thing is that workflow solution exceeded our expectations in terms of the amount of customer demand for Box having workflow as a kind of core capability. The challenge was that the functionality, the user experience was separate from the core Box experience because it was sold as a joint offering. And so we made the evaluation with IBM that it probably made more sense for that to be a native capability within Box. And so about 1.5 years ago, we went down the path of re-architecting the solution. We acquired a company as a tuck-in acquisition.\" — Aaron Levie, March 2020", "attrs": null, "subkind": null, "toolName": "Authority citation", "toolSlug": "authority-citation", "confidence": null, "componentId": "019dd952-e6ee-7118-871a-fa1c563faee3", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.04, "w": 0.9, "x": 0.05, "y": 0.88 }, "kind": "title", "text": "Box made a poor product strategy decision to co-develop a key product offering", "attrs": null, "subkind": "action-title", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "df8e3b63-2b0b-4d22-ae5a-d4ebb53ea1ec", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.05, "w": 0.9, "x": 0.05, "y": 0.08 }, "kind": "title", "text": "Box Was Forced to Rebuild Its Workflow Solution", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "c2f81c55-b3f6-4bf2-b25d-d62bd7047b0e", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [], "frameworks": [ { "name": "ceo-quote-contradiction", "slug": null, "matchId": "1dd89b8f-54e1-4a63-a0f3-1e68ef0c3f90", "evidence": "Contrasts narrative of strategic failure with CEO's own admission of product limitations.", "confidence": 0.9 } ], "arcBeats": [], "loops": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }