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  "documentTitle": "Box, Inc. (BOX)",
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  "notes": "Includes a comparison table showing the impact of price changes on volume requirements and a list of three strategic pricing levers.",
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      "text": "A 15% decrease in the price of product requires a substantial volume increase - even for high margin businesses such as Box - to contribute the same gross margin dollars to the company. Compare this to the volume needed for a price increase - decreasing price hurts a company worse than increasing price helps.",
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      "text": "We believe Box should re-evaluate its pricing strategy – not by decreasing prices to gain share, but rather by delivering real value to its customers and ensuring customers understand the value Box’s products offer.",
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      "text": "Opportunity 6: Pricing & Packaging",
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