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  "documentTitle": "GCP Applied Technologies (GCP)",
  "authorId": "03_Starboard_Value",
  "authorName": "Starboard Value",
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  "presentationDate": "2020-04-30 00:00:00",
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  "notes": "Uses a 'before-after' style contradiction frame to highlight management's lack of urgency.",
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      "kind": "callout",
      "text": "GCP Claims It Is Rolling Out New Products...",
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      "text": "In 2019, GCP was touting products that were certified nearly EIGHT years ago as new innovations!",
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      "kind": "callout",
      "text": "...But We Don't Believe the Company Is Exhibiting Any Urgency",
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      "kind": "image",
      "text": "BBA Certificate for Preprufe 800PA",
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      "text": "Originally certificated on 6 June 2012",
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      "text": "The building products business is competitive, and innovation is key. GCP cannot rely on incremental improvements every few years.",
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      "text": "Technology innovation and new product development are critical to our plan as well as our core competencies and priorities for GCP. I would like to highlight 2 new products that strengthen our leading below-grade waterproofing portfolio. We have launched Preprufe 800PA, a nonrubberized asphalt-based solution to strengthen our position in North America. — GCP Nov 6, 2019 Earnings Call",
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