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      "text": "SikaProof introduced in 2016 and directly competes with PREPRUFE in the sheet membrane product category.",
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      "text": "PREPRUFE is a 25+ year product leader, but GCP neglected patent expirations and has not meaningfully innovated in this space.",
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      "text": "Source: GCP's website; \"Sika Launch\"; Miracote website; BASF website.",
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