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  "documentTitle": "GCP Applied Technologies (GCP)",
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  "presentationDate": "2020-04-30 00:00:00",
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  "notes": "Uses a comparison between GCP's current application-based segmentation and Sika's performance-based tiering to illustrate the proposed strategic shift.",
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      "text": "GCP segregates its waterproofing products by application and type of product",
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      "text": "Sika segregates its waterproofing into four tiers for different degrees of water tightness, allowing customers to pick the best solution for their technical needs",
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      "text": "We believe there is an opportunity to increase revenues in APAC through tiered product offerings.",
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      "text": "Based on conversations with former employees, we believe GCP's products may be over-engineered relative to customer requirements in APAC.\nBecause the Company's products are priced at a premium, we believe potential customers have been turning to less expensive \"good enough\" solutions.\nWe believe there is an opportunity for GCP to provide tiered offerings with varying specifications in APAC, which would allow the Company to appeal to customers with less technically complex needs, and increase market share.",
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      "text": "We believe GCP should consider tiering its product offerings for APAC, where the Company's product specifications may exceed customer requirements.",
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      "text": "Source: GCP's website, Sika's website, Starboard analysis, analysis from leading consulting firm engaged in the evaluation of GCP's operations and performance, and interviews with industry experts.",
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      "text": "We Also Believe SBM Should Consider Tiering Its Product Offerings to Increase Market Share in APAC",
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