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  "documentTitle": "GCP Applied Technologies (GCP)",
  "authorId": "03_Starboard_Value",
  "authorName": "Starboard Value",
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      "text": "1. Reaccelerate Revenue Growth\n- Redesign sales compensation plans and restructure customer service organization.\n- Diversify product portfolio into international markets.\n- Augment organic growth opportunities with thoughtful value-added, and financially sound M&A.",
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      "text": "4. Improve R&D Productivity\n- Prioritize SBM product development with the same vigor as Verifi.\n- Fund new SBM category-creators, in the same vein as PREPRUFE, one of GCP's most profitable products.",
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      "text": "2. Improve Gross Margins\n- Restructure the current product design process to encourage efficient engineering and price-conscious material inputs.\n- Diversify raw material procurement.",
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      "text": "3. Improve SG&A Expense Structure\n- Redistribute headcount to increase number of employees per manager to best-in-class levels.\n- Streamline organizational layers that both make innovation more difficult and raise costs.",
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      "kind": "title",
      "text": "Starboard Has an Actionable Plan to Improve GCP’s Operations After Years of Underperformance",
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