{
  "docId": "019dd923-622b-71dc-a6d9-c007c91e862b",
  "docSlug": "28a425ed69eb",
  "documentTitle": "Darden Restaurants, Inc. (DRI)",
  "authorId": "03_Starboard_Value",
  "authorName": "Starboard Value",
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2014-09-11 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.3333334,
  "pageNumber": 215,
  "pageCount": 294,
  "prevPage": 214,
  "nextPage": 216,
  "slideType": "propose_solution",
  "function": "propose_solution",
  "density": "overcrowded",
  "nDataPoints": 0,
  "notes": "The slide uses a 'problem-solution' split layout.",
  "elementsJson": [
    "headline_text",
    "subtitle_text",
    "bullet_list",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-622b-71dc-a6d9-c007c91e862b/215",
  "deckHref": "/decks/019dd923-622b-71dc-a6d9-c007c91e862b",
  "deckJsonHref": "/decks/019dd923-622b-71dc-a6d9-c007c91e862b.json",
  "deckAnchorHref": "/decks/019dd923-622b-71dc-a6d9-c007c91e862b#slide-215",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.28,
        "x": 0.04,
        "y": 0.225
      },
      "kind": "callout",
      "text": "Lost touch with core demographics",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9fd895b5-855b-4c47-91ea-353f92ed6089",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "Olive Garden needs to tailor its guest experience to both current and future customers",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-f5cf-7048-87ee-aa74af2c5764",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.63,
        "x": 0.33,
        "y": 0.52
      },
      "kind": "list",
      "text": "Use environmentally friendly and sustainable practices.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6ea20185-8b19-44bc-ba66-9ba954f27b22",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.63,
        "x": 0.33,
        "y": 0.75
      },
      "kind": "list",
      "text": "Make the consumer feel happy and satisfied while offering a fair price.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "78719fb6-ff4c-47b3-8648-0d2ad9f17cca",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.63,
        "x": 0.33,
        "y": 0.58
      },
      "kind": "list",
      "text": "Create a community feeling and a place where customers WANT to spend time.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "96a142d0-1569-4b72-b508-4a04965346be",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.63,
        "x": 0.33,
        "y": 0.265
      },
      "kind": "list",
      "text": "Consumer insights require a deep understanding of how various consumer segments live today, what they want, and what they need for a relevant and satisfying restaurant experience. This is true for all Millennials, Gen X and Y, and Baby Boomers.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9e6eeb5b-c3bd-4088-877b-d00df3c7098d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.63,
        "x": 0.33,
        "y": 0.66
      },
      "kind": "list",
      "text": "Become integrated into the neighborhood and community around each restaurant.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bf7a0e2f-1e72-4dad-bfa3-16881c08735d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.63,
        "x": 0.33,
        "y": 0.435
      },
      "kind": "list",
      "text": "Offer flexible formats and experiences based on the customers' mood and needs.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e18fde61-fdce-4e70-9993-07b42ada687a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.5,
        "x": 0.04,
        "y": 0.15
      },
      "kind": "paragraph",
      "text": "Embrace the Millennials, but never leave the Boomers behind.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "45c65ec4-796a-4762-9dce-84424908a22d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.28,
        "x": 0.04,
        "y": 0.495
      },
      "kind": "paragraph",
      "text": "We believe Olive Garden has forgotten its main objective is to deliver value to their core customer.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "81764d61-d365-4938-8a57-3573d11334f5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.92,
        "x": 0.04,
        "y": 0.87
      },
      "kind": "title",
      "text": "Olive Garden needs to tailor its guest experience to both current and future customers",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1c3b7c3a-21d6-4c1c-b254-ddace06bb824",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.92,
        "x": 0.04,
        "y": 0.07
      },
      "kind": "title",
      "text": "Appeal to the correct demographics and their need for value",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ca5c8597-4f5b-4b62-8113-443bbba38175",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Segmentation",
      "slug": "audience-segmentation",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "b36a181b-5f2c-49bd-b6e3-0987ccbe4650",
      "evidence": "Offer flexible formats and experiences based on the customers' mood and needs.",
      "confidence": 0.7
    },
    {
      "name": "Value Proposition Canvas",
      "slug": "value-proposition-canvas",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "022f533d-7f88-4b3f-94fc-fa4662329353",
      "evidence": "Make the consumer feel happy and satisfied while offering a fair price.",
      "confidence": 0.5
    }
  ],
  "frameworks": [
    {
      "name": "audience-segmentation",
      "slug": null,
      "matchId": "587d0c23-21a7-4e6c-a088-c64c71c1e06a",
      "evidence": "Mentions Millennials, Gen X, Y, and Baby Boomers as distinct segments.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}