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  "documentTitle": "Darden Restaurants, Inc. (DRI)",
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  "authorName": "Starboard Value",
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  "presentationDate": "2014-09-11 00:00:00",
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  "notes": "Uses TURF analysis (Total Unduplicated Reach and Frequency) as a specific methodology for menu optimization.",
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      "text": "Proved successful for Brinker",
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      "text": "We believe Olive Garden’s menu is both lackluster and confusing. By fixing this, we will drive both increases in traffic and improved execution",
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      "text": "Methodically examine and alter the menu a few times a year, each time choosing items to either improve or eliminate. Quality menu innovation will keep customers satisfied and deliver value to Darden though improved traffic and check averages. Create a non-prescriptive, flexible menu that allows guests great choices depending on their mood and appetite, without an overwhelming number of options. Innovation regarding new menu items will stay ahead of ever-changing demographics and desires, keeping the concept relevant and up-to-date. Menu should reflect a true and authentic Italian experience. A TURF analysis will be conducted on the menu to broaden perceived variety as much as possible while simultaneously having as few menu items and SKU’s in the restaurant as possible. This is the best way to improve guest choice while ensuring flawless execution. Reduce complexity to drive superior training and execution.",
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      "text": "We believe Olive Garden’s menu is both lackluster and confusing. By fixing this, we will drive both increases in traffic and improved execution",
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      "text": "Overcomplicated menu offers significantly more options than competitors, yet Olive Garden receives no traffic benefit – in fact, despite more menu items, Olive Garden gets worse scores for menu variety than peers. This confuses customers and creates unnecessary execution problems.",
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      "text": "Focus on delivering value from certain parts of the menu and leveraging profitability from other parts of the menu.",
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      "text": "3 Revitalize the menu",
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