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  "documentTitle": "Darden Restaurants, Inc. (DRI)",
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  "presentationDate": "2014-09-11 00:00:00",
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      "kind": "callout",
      "text": "Changing the interior and logo without first improving the food and service is not the right long-term approach",
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      "text": "cost of signage change: $42 million",
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      "text": "Out of all the problems currently at Olive Garden, the last thing management should be focused on is Olive Garden's logo. The new logo is yet another example of how we believe: 1. Management is out of touch with their core customer. 2. Management follows a loose spending policy. We estimate the signage change will cost Darden an estimated $42 million (837 Olive Garden locations with an estimated $50,000(1) cost per restaurant).",
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      "text": "Management believes changing the signage on each store will help the brand. We believe signage is irrelevant at this moment and is another example of capital misallocation – again this is the same strategy that failed for Red Lobster.",
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      "kind": "quote",
      "text": "Is Olive Garden's New Logo as Wretched as Everyone Says? Criticism is as unlimited as the breadsticks.... - AdWeek, March 6, 2014",
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      "text": "Critics have said the updated logo is generic, with some saying it looks like a logo created by a first-year design student. - Advertising Age Magazine, March 17, 2014",
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      "text": "\"Critics have said the updated logo is generic, with some saying it looks like a logo created by a first-year design student.\" — Advertising Age Magazine, March 17, 2014; \"Olive Garden's new logo looks like a second-grader's cursive practice.\" — Howard Penney @HedgeyeHWP; \"Is Olive Garden's New Logo as Wretched as Everyone Says? Criticism is as unlimited as the breadsticks....\" — AdWeek, March 6, 2014",
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      "text": "Current management appears to be focused on the wrong issues",
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