{
  "docId": "019dd923-622b-71dc-a6d9-c007c91e862b",
  "docSlug": "28a425ed69eb",
  "documentTitle": "Darden Restaurants, Inc. (DRI)",
  "authorId": "03_Starboard_Value",
  "authorName": "Starboard Value",
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2014-09-11 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.3333334,
  "pageNumber": 148,
  "pageCount": 294,
  "prevPage": 147,
  "nextPage": 149,
  "slideType": "propose_solution",
  "function": "propose_solution",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "Uses callout boxes to highlight successful precedents (Brinker, TGI Friday's, Olive Garden).",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-622b-71dc-a6d9-c007c91e862b/148",
  "deckHref": "/decks/019dd923-622b-71dc-a6d9-c007c91e862b",
  "deckJsonHref": "/decks/019dd923-622b-71dc-a6d9-c007c91e862b.json",
  "deckAnchorHref": "/decks/019dd923-622b-71dc-a6d9-c007c91e862b#slide-148",
  "components": [
    {
      "bbox": {
        "h": 0.07,
        "w": 0.18,
        "x": 0.7,
        "y": 0.595
      },
      "kind": "callout",
      "text": "Proved successful for Olive Garden before",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0ff21b8e-f420-4b82-9cfc-79906119f61a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.33,
        "x": 0.57,
        "y": 0.435
      },
      "kind": "callout",
      "text": "Proved successful for TGI Friday's",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "376e8918-0918-47e0-b798-83dde7024d4c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.12,
        "x": 0.78,
        "y": 0.235
      },
      "kind": "callout",
      "text": "Proved successful for Brinker",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "834c7f48-fda2-47e2-a059-328fa98a3773",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "There is a company-wide problem at Darden as it relates to alcohol sales. This must be improved!",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-f5cf-7048-87e8-9a30743e8da2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.92,
        "x": 0.04,
        "y": 0.23
      },
      "kind": "list",
      "text": "Some initiatives that Darden needs to explore: Adjust marketing campaign to promote more advertising focused on adult beverages. Partner with select wine houses for promotions and normal-course alcohol supply. Tailor craft beer offerings that are in line with LongHorn’s customer base: 30 – 55 year-olds with $50,000 - $75,000 annual income. Train wait staff to focus on upselling alcohol offerings. Train servers on wine – understanding vintage, type, color, taste, how to serve, and wine preference (or at the very least, taking a drink order). Promote wine pairings with entrées and introduce special wine tasting programs on the menu. Add sommeliers for specific high traffic regions and stores. Launch happy hour programs to increase traffic in the 4pm-7pm timeframe, when most restaurants are empty.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "297c1814-06c3-4c5f-86e6-7683a6bebe8a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.92,
        "x": 0.04,
        "y": 0.86
      },
      "kind": "paragraph",
      "text": "There is a company-wide problem at Darden as it relates to alcohol sales. This must be improved! Once improved, check averages would increase and the guest experience will improve",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "35bd5404-6601-4864-b2e0-fe1c467015d9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.92,
        "x": 0.04,
        "y": 0.18
      },
      "kind": "paragraph",
      "text": "We believe Darden needs to follow its peers and implement alcoholic beverage programs.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "941c90bd-fbd8-45ee-8353-03550a7587ac",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.92,
        "x": 0.04,
        "y": 0.04
      },
      "kind": "title",
      "text": "Darden can easily implement programs to improve its alcohol sales mix",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c1ef1f45-cae5-44f9-9bfe-217825d451ff",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "authority-citation",
      "slug": null,
      "matchId": "f015174b-c348-4ced-8c16-ddca7e98a55c",
      "evidence": "Citing successful peer programs to validate proposed initiatives.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 149,
      "from": 90,
      "name": "Mece Breakdown",
      "slug": "40-mece-breakdown",
      "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
      "matchId": "0f178970-f2d9-432d-be55-20ecf4c3c54b",
      "evidence": "The document presents a detailed breakdown of the opportunities for improvement at Darden, including specific areas such as food costs, labor, and marketing.",
      "position": 1,
      "objective": "Break down the opportunities for improvement at Darden into specific areas",
      "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
      "confidence": 0.6,
      "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}